On the first day of the 2018 Geneva Haute Horlogerie Show, Jing Boran appeared in the Jaeger-LeCoultre pavilion with a pair of white clothes and Jaeger-LeCoultre series chronograph watches. The sporty yet elegant Jaeger-LeCoultre series and loosely tailored off-white suit perfectly complement Jing Boran’s elegant style. During the visit, the watchmaker of the Grand Workshop showed him the superb craftsmanship of Jaeger-LeCoultre on the spot, and the precision watch took shape in a pair of skillful hands. The craftsmanship that has been passed down for 185 years spreads out in this world.
Jing Boran wears Beibei Chronograph watch to visit Jaeger-LeCoultre Pavilion
Mr. Geoffroy Lefebvre, Vice President of Jaeger-LeCoultre, and Jing Boran visited the Jaeger-LeCoultre Pavilion
That night, Jaeger-LeCoultre held the world premiere of the Jaeger-LeCoultre series, celebrating the new launch of the Jaeger-LeCoultre series, a timepiece that brings dynamic elegance to contemporary men. Jing Boran was invited to attend the event and unveiled the world premiere of the Jaeger-LeCoultre series with the famous British actor Benedict Cumberbatch. During the period, Mr. Geoffroy Lefebvre, the global vice president of Jaeger-LeCoultre, delivered a speech and thanked a number of brand friends and international VIPs for attending: Benedict Cumberbatch, Jing Boran, Diego • Diego Luna, Joseph Chang, Sunny Wang, Jorge Viladoms, Rebecca Ferguson, Eli Bambo (Ellie Bamber), Milos Bikovich, and Bruno Van Enck.
World premiere of Jaeger-LeCoultre series
From left to right: Diego Luna, Benedict Cumberbatch, Geoffroy Lefebvre, Global Vice President of Jaeger-LeCoultre, and Jing Boran
Jing Boran was invited to attend the world premiere of Jaeger-LeCoultre series
The new Jaeger-LeCoultre watch series is inspired by the classic 1968 Memovox Polar Ringer, and commemorates the 50th anniversary of this legendary series. Following the spirit of the Memovox Polar Alarm Clock, this collection brings new timepiece collections to modern men, including automatic watches, chronographs, world time chronographs, and Jaeger-LeCoultre calendars with a strong retro feel. Watches and Jaeger-LeCoultre alarm clocks.
Jaeger-LeCoultre, which has been in existence for 185 years since the birth of Ru Valley in Switzerland, has created a fully immersive world of timepieces on this wonderful night, allowing each VIP to shine under the gorgeous stars and become a distinctive focus. Guests can experience the unique charm of the brand’s new Jaeger-LeCoultre watch by wearing it in person or through interactive experience. At the same time, the short videos shot on the spot also recorded and shared these wonderful moments.
At this Jaeger-LeCoultre-prepared party, guests were also fortunate to taste the elaborate cocktails prepared by Colin Field, the chief bartender of the Ritz Paris, and the exquisite dishes specially prepared by France’s youngest Michelin star chef Mathieu Pacaud. In addition, the wonderful stage performance of French musician Breakbot, several musicians and singers, with live music ignited the scene and illuminated this extraordinary night.