Inspired By The Reappearance Of Classic Architecture, It Confirms Eternity

[March 20, 2015, Basel, Switzerland] On March 20, 2015, at the annual watch industry event-Basel Watch & Jewellery Show, Franz Linder, global president of Swiss Mido Watches Sir, I am pleased to announce with guests and media from all over the world: Mido has selected three professional watch designers and will start a real competition among them, namely the famous London landmark Big Ben. Designed and produced a new limited edition Mido watch for inspiration.
   In recent years, Swiss Mido has continuously drawn inspiration from classic architecture, reinterpreting time philosophy and space art with eternal architecture, wearing eternal architecture with inspiration and creativity on people’s wrists, and designing many classic series of wrists from this. Watches, they all interpret the classic motto of “inspiration and timelessness” accurately with classic design. In 2015, the Swiss beauty watch, which has always respected its own values, once again paid tribute to historic classic buildings. Just as the Mido Perfection Collection is inspired by the Colosseum, the Commander Collection is inspired by the Eiffel Tower in Paris. Each collection is inspired by timeless classic architecture, and this new and unique watch will reproduce the Big Ben. Immortal legend.
   More details of the competition will be released in late April 2015. During the selection process, Mido will also invite all consumers who like and follow Mido to vote on the final creations. Fortunate people even have the opportunity to participate in the review of the competition results.
Big Ben
   Big Ben is the nickname for the tower tower inside the Palace of Westminster in London. The official name is Elizabeth Tower. The tower is the second largest four-faced clock in the world.
   Since its completion in 1858, Big Ben has become one of Britain’s most famous landmarks and a symbol of true design.
Beauty and Architecture
   Mido’s design philosophy combines aesthetics, reliability and functionality. The elegant and restrained design gives the Mido watch a timeless quality. Mido watches transcend the boundaries of fashion and trend and are therefore known for their durability. These core values ​​are also reflected in all iconic and historic buildings. Swiss Mido has also maintained a particularly close relationship with the international construction industry throughout the year. Mido pays tribute to some of the world’s most famous architectural monuments in the design of each series of watches. The perfect series was inspired directly by the Roman amphitheater, while the commander series was inspired by the French Eiffel Tower. In addition, Mido Watch is a partner of the International Institute of Architects (UIA), which has 1.3 million architect members worldwide.

2012 Swiss Mido Watch ‘inspiration Creates Eternity-who Wears Architecture In Hands’ Nanjing Event (Official Website Update On May 25th)

On May 25, 2012, the well-known Swiss watch brand Mito, full of extraordinary innovation spirit, brought inspiration and timeless new art experience to the historic city of Nanjing for the first time. In Nanjing’s new fashion landmark, Pengxin Aqua City, held the ‘Inspiration Creates Eternity-Who Wears Architecture in Hand’ Nanjing Station event. Mido Watch and Mr. Wu Zun, the Asian superstar, created a gorgeous and slightly mysterious inspiration space for all guests with the theme of ‘inspiring to create eternity’. The dream inspiration elements on the scene set off Nanjing Pengxin Aqua City Plaza. The place is extraordinarily bright. Many mainstream media, leaders from all walks of life, and celebrities from all walks of life in the evening participated in the theme activity of “Meeting to Create Eternity-Who Wears Buildings in Your Hand” in the Swiss Mido 2012, sculpting time with Mido, and this is unparalleled The timeless pictures and the star-shimmering visual shock blend into the wonderful eternity of midsummer night in the historic city of Nanjing.

   The classic architecture withstands the baptism of time, retains the wisdom of each era with the inspiration of brilliance, and the philosophy of time and space conveyed coincides with the watchmaking philosophy of Swiss Mido. Swiss Mido draws design inspiration from it and integrates the building The space-time philosophy interprets the wrist, uses inspiration to create eternity, continues to write watch legends, and presents accurate time expression for people. The presence of Mr. Wu Zun made every audience at the event see the charm of a superstar who always stood at the forefront of the trend and always became a fashion vane. And Ms. Wang Ying, Vice President of Mido China also came to the scene to confirm the important moment of Mido.

    Mido’s pursuit of art perfectly sculpts the glorious past of the past. Today, Swiss Mido draws inspiration from classic architecture, and casts the eternal and timeless beauty on the wrist. When the dancer’s dancing posture depicts the classic buildings representing the essence of art and wisdom of each era on the stage, time is frozen in these buildings, and the audience’s thoughts under the stage change with this piece of architectural art. Different time and space, feel the unique artistic breath and beauty of architecture in each era. Models wearing the Swiss Mido watch series appeared on the stage. Each model seemed to represent the spirit of a classic building, perfectly interpreting the unique relationship between architecture and watchmaking. At the scene, Ms. Wang Ying, Vice President of Mido of Switzerland, shared a series of themed activities launched by Mido in 2012 with guests and the media. They focused on “architecture”, “inspiration” and “creation” and were extremely interactive. Sexual online activities present consumers with a watch space full of architectural art and creative inspiration. The online creative platform carefully created by Mido for consumers, participants can upload their own inspirational works in the ‘Creative Space’ interactive zone to show their creative ability; learn about Mido and discover in the ‘Game Time’ interactive zone Mido’s watchmaking philosophy; more chances to win attractive prizes such as ‘Swiss Double Flying’ and ‘Ten Thousand Yuan Tourism Fund’. I believe that the inspiration storm brought by Swiss Mido in 2012 will definitely allow people in it to fully experience the art of watchmaking where solid architecture and flowing time blend together.

    The grand debut of Asian popular superstar Mr. Wu Zun even set off a passionate storm. As an old friend of Swiss Mido, in 2012 he and Mido joined hands again to pay attention to and participate in online and offline activities of Mido this year. At the event site, Wu Zun recalled and shared last year’s ‘Meidu Journey’ and introduced Ms. Wang, Vice President of Swiss Mido China to introduce ‘Meito Inspiration Creates Eternity-Who Wears Architecture in ‘In Your Hand’ Inspiration Ideas Competition (URL: http://www.midoclub.com/2012). Wu Zun said that Mido integrates architectural inspiration into watch design and is very innovative. Inspiration and creation are the most important for a brand or an artist. In 2012, he will work with Mido to present more and better works to audiences who love him.
   In order to thank Mr. Wu Zun for his support for Mido, Ms. Wang Ying, Vice President of Mido of Switzerland, represented Mido on behalf of Mido to send him the exquisite Belem Cerelli III new observatory certified men’s watch. Wu Zun’s future life path, at the same time, wish his artistic development path can be better and better.
    Time has given Swiss Mido watches enough recognition. Mido firmly believes that the real design is more tested than the current trend. Mido intends to create a watch that can be handed down from time to time, and for everyone who wears it, to record time and memorable shining moments in life. The Swiss Mido watch is always full of extraordinary innovation ability, leaving the classics forever.

Patek Philippe Seeking Heavenly Masterpieces

Nautilus Traveller Chronograph
Ref. 5990 / 1A

Patek Philippe Annual Calendar Chronograph Ref. 5960 / 1A

Interior of Patek Philippe Shanghai Yuandi

Afternoon Tea in the Garden of Patek Philippe Shanghai

 Patek Philippe has been committed to designing, developing and producing the world’s finest watches in the eyes of industry experts. Since its opening in October 2012, Patek Philippe Shanghai Yuandi has always adhered to its vision: to display exquisite timepieces in an extraordinary way, to invite the world to understand its glorious history and values, and to present the wonderful world of Patek Philippe. Last month, Patek Philippe held the 2014 Basel New Product Exhibition in Shanghai’s original residence, allowing domestic brand enthusiasts to appreciate and play with the latest designs.
 In Patek Philippe’s watch products, compared to precious metals, the stainless steel series is relatively rare. In addition to the casual and elegant Nautilus and Aquanaut series, this year’s Ref. 5960 / 1A calendar chronograph watch is one of the few models of Patek Philippe with a stainless steel case equipped with a complex function movement. The new silver-gray dial uses striking red elements and chic light and dark contrasts. The vivid three-dimensional shape sets off the appearance of both dynamic and performance, giving people a technologically advanced and elegant look. The red number ‘1’ in the date window is a rare feature of Patek Philippe’s timepieces. Bright numbers announce the beginning of the month, and numbers 2 to 31 are displayed in black on a white background. This is a pioneering work at Patek Philippe. The black oxidized metal is embedded in 13 places to create a three-dimensional effect. The hands and calendar display are driven by the Patek Philippe CH 28-520 IRM QA 24H movement. Complex functions integrated in the movement include automatic return chronograph, annual calendar, power reserve display and day / night display. The case is paired with a ‘goutte’ bracelet consisting of five rows of raindrop-shaped chain links. The transition between the two is natural, highlighting the elegant charm of the case. This bracelet is extremely soft, with the elegant style of gold wire craftsmanship. The bracelet was developed by Patek Philippe. It was first used on the Ref. 5037/1 watch in 1997, and it is now the first time it is used on a stainless steel watch.
 This year, among the new products launched by Patek Philippe, the same as the annual calendar chronograph Ref.5960 / 1A, it is also named ‘Permanent and Innovative Watchmaking Art’ as well as the Nautilus traveller chronograph Ref.5990 / 1A. The Nautilus series, which has been in existence for almost 40 years, is unique in its design, like a label with a distinctive personality. This year, Patek Philippe added two time functions to this series with a new movement. The new Ref.5990 / 1A has two coaxial hour hands. The skeletonized hour hand indicates the home time, while the solid hour hand indicates the local time. When the wearer is in the place of origin, the two times are the same, and the two hour hands overlap. When the wearer enters another time zone, he can press the plus and minus adjustment buttons to adjust the local time hand back and forth in units of one hour. The Nautilus traveller’s chronograph also integrates two independent day / night display windows, indicating ‘LOCAL’ and ‘HOME’ to display the day and night time in different time zones. The watch is equipped with the new CH 28-520 C FUS movement, which adds a traditional spur wheel design and an innovative butterfly clutch timing mechanism to the travel time movement. The ingenious and practical device of travel time can be traced back to a patent obtained by Patek Philippe in 1959. Not only can it adjust the local time in one-hour units, but the change of the time zone setting is completely independent of the time travel gear train, which can prevent the time zone adjustment from adversely affecting the balance swing and travel time accuracy.
2014 is the 175th anniversary of the establishment of Patek Philippe, and it also coincides with the 2014 Basel New Product Exhibition in Shanghai Yuandi. Patek Philippe ingeniously held the ‘Spring Dance Flower Garden’ afternoon tea in Yuandi. After admiring the new Basel watch in 2014, walking in the garden in the garden where Yuandi is located, listening to her ears, the gentle birdsongs echo the customs bell on the Bund, making people temporarily forget the noise of the city. The garden is specially furnished with wooden tables and chairs, vintage bicycles, and hand-made windmills printed with Patek Philippe Calatrava cross star, creating a relaxed and elegant European atmosphere. Everyone had a tea break and tasted the specially-made snacks that were blended with various flower ingredients. Unconsciously, they had a wonderful afternoon in Yuandi.

Grand Opening Of The 100th Anniversary Of Vacheron Constantin’s ‘barrel-shaped’ Design

On August 16, as the top Swiss watchmaker with more than 250 years of history, Vacheron Constantin has been betting on unparalleled talent and enthusiasm for the design and development of unconventional watches. In addition to its prestigious classic round watch, the brand launched the first barrel-shaped watch as early as 1912, becoming the industry’s first watchmaker to use a barrel-shaped case. In 2012, to celebrate the 100th anniversary of the design of its barrel-shaped watch, the brand recently held the ‘Vacheron Constantin’s’ Barrel-Shaped ‘Design 100th Anniversary Exhibition’ in the ‘House of Vacheron Constantin’ in Shanghai. Vacheron Constantin’s classic wine barrel-shaped antique watch, and launched three new Malte watches. In addition, the famous watch connoisseur Mr. Chang Wei also came to the scene to lead the guests to appreciate the beauty of Vacheron Constantin’s century-old barrel-shaped watch and witnessed the brand’s brilliant achievements in the field of barrel-shaped timepieces. Rare antique watch
    In 1912, in order to completely break the traditional circular design of the pocket watch at that time, Vacheron Constantin promoted the spirit of innovation with the pace of the times, and launched the first barrel-shaped watch, becoming the first watch manufacturer to use a barrel-shaped case. . Since then, the barrel design has become one of Vacheron Constantin’s iconic styles, and it has still been widely used in the design of the most complicated watch after 100 years of change.
    As a pioneer of barrel-shaped design, Vacheron Constantin has created countless treasures for the world for a century. The twelve barrel-shaped antique watches on display this time are classics introduced by Vacheron Constantin in the past 100 years, each of which presents a unique design style as the times evolve. At the same time, these twelve barrel-shaped antique watches have all inherited the long tradition of Vacheron Constantin, low-key luxury, elegant and noble, and exquisite craftsmanship, leaving a peak mark in the century-old history of barrel-shaped watches.
New watch from Zhenmei highlights the style of the times
    In 2000, Vacheron Constantin launched the Malte Maltese watch, which incorporates Vacheron Constantin’s barrel-shaped watch in this series. With the 100th anniversary of the barrel-shaped design, Vacheron Constantin reinterpreted its barrel-shaped design, adding new members to the Malte Malta series, and launched three new Malte watches-the Malte tourbillon watch, the Malte small seconds hand Watches, as well as the Malte 100th Anniversary Edition, limited to 100 pieces. These three simple and sophisticated watches each have a classic charm, yet they consistently highlight the modern style. They are Vacheron Constantin’s re-interpretation of the Malte Malta series, marking the birth of a barrel-shaped watch for a century, and also establishing an irreplaceable and unique position for the barrel-shaped watch in the field of fine watchmaking. Watches have a soft spot.
    The development and continuation of unconventional watch design is also the trend of continuous innovation and exploration in the future of mechanical clocks and watchmaking. Vacheron Constantin’s engineers and movement designers worked tirelessly to develop a new barrel-shaped mechanical movement based on the case shape. The new 2795 movement was developed and manufactured by Vacheron Constantin and applied to the Malte Tourbillon watch. Inside, it shows the brand’s world-renowned skills in the field of complication watches.
    In addition, all three watches have passed official certification of the new standard of the ‘Mark of Geneva’ (an independent certification of origin, the highest award for outstanding craftsmanship and extraordinary aesthetics in fine watchmaking expertise). With this new Malte series, Vacheron Constantin pays tribute to the barrel-shaped treasures that have been popular for centuries, while at the same time extolling its basic values ​​of classic style, elegance and superb craftsmanship.
Experts come to appreciate the beauty of barrel watches
   At this commemorative exhibition, Mr. Chang Wei, a well-known master of clock and history research and the founder of the ‘China and Watch Research Office’, was invited as a special guest to the scene. Starting from 12 barrel-shaped antique watches, he told the Vacheron Constantin barrels vividly The century-old development history of the shape watch has shared with the guests the unique experience of appreciating the beauty of the barrel watch. In addition, the watchmakers at the House of Vacheron Constantin also displayed to the guests the barrel-shaped movement, exquisite parts and exquisite craftsmanship developed by Vacheron Constantin, which were carried on the Malte Malta series watches, and inherited the brand from the 18th century. The outstanding technology, perfect design and rigorous procedures so far are vividly presented to guests.

Valentine’s Day Needs The Protection Of Love Couples Recommended Within 10,000 Yuan

As if we haven’t come out of the New Year’s atmosphere, sweet and romantic Valentine’s Day has arrived, and people in love have started preparing gifts early to express their love for the other half. On the occasion of this festival full of warmth and tenderness, the editor recommends couples watches with a couple of yuan or less for couples, which is very suitable for daily wear. I believe this gift list can become the most beautiful witness of your eternal love.
Ebolus Zuers Automatic Couples Memorial Watch

Domestic public price: RMB 9,980
Watch diameter: 40 mm (male) / 29 mm (female)
Watch thickness: 10.5 mm
Movement type: automatic winding
Case material: Stainless steel plated rose gold
Water resistance: 50 meters
Watch details:
, With the classic three-pin display, the second hand tail EB (Ernest Borel) unique flower body butterfly logo romantic and beautiful, geometric cutting process of the triangular triangle studs with lilac pattern inlaid diamond base to form multiple reflective surfaces With a date display window at 6 o’clock on the dial and a fan-shaped week display at 12 o’clock, this beautiful couple watch is the best proof of eternal love.
Tissot Duluer Series

Domestic public price: RMB 7,550 (male) / RMB 5,600 (female)
Watch diameter: 42mm (male) / 32mm (female)
Watch thickness: 10.89 mm (male) /10.69 mm (female)
Movement type: automatic winding
Case material: Stainless steel
Water resistance: 50 meters
Watch details:
8,500
Watch diameter: 39 mm (male) / 33 mm (female)
Watch thickness: 6.95 mm (male) /6.85 mm (female)
Movement type: automatic machinery
Case material: 316L stainless steel rose gold plating
Water resistance: 30 meters
Watch details:
mido / 44128 /
mido / 44134 /
Watch Reviews: Mido This pair of Belemcelli couples is restrained in style, and it is also one of the thinnest models in the series, suitable for any dress. The watch not only has an elegant and harmonious curve design, but also is equipped with Mido 1192 automatic mechanical movement, which has extremely reliable and accurate time guarantee. Both watches are made of stainless steel rose gold-plated case, with ivory white dial, showing dignified and elegant style. The simple dial layout is also very suitable for modern people’s wear requirements. It exudes charming classic beauty, worn on the wrists of lovers, symbolizing long-lasting love and sweetness.
Summary: Valentine’s Day is not only the best time to express affection, but also the best time to prove love to your beloved. Choose a pair of watches that represent eternity to witness the eternal of true love. meaning.