At 13:30 on December 3, 2014, Montblanc Montblanc’s ‘Commemorating the Master Class, Interpreting the Classic’ China Tour Exhibition opened grandly in Beijing Oriental Plaza, paying tribute to the Montblanc Master Class. The classic design and exquisite craftsmanship of the series for 90 years show the brand’s immortal heritage and unremitting passion for innovation. At the opening of the tour, Montblanc Glory announced that Mr. Lin Dan, the ‘overlord of the altar’, was appointed as its brand ambassador in China. At that time, celebrities and fashion personalities from all walks of life were invited to appreciate this supreme tribute to the legendary class and its spirit, and to experience the top European craft Special experience.
Message from Brand Representative
The first was the launching ceremony. Many brand guests and media friends came to witness this special moment. Montblanc’s carefully prepared videos were displayed for everyone, from exquisite details to different product lines, not just pens, leather goods and watches, etc., each part showed different Montblanc product types and brand craftsmanship.
Mr. Lin Dan as its brand ambassador in China
Subsequently, the brand gloriously announced that Mr. Lin Dan, the ‘overlord of the altar’, was appointed as its brand ambassador in China. Then Lin Dan used a tailored suit to match his body with the Montblanc Meteorological Heritage Moon Phase Wrist. He raised his hands to show his elegance and uniqueness. Temperament won warm applause from the scene. At the press conference, in addition to displaying Montblanc’s Montblanc Meister series products, Lin Dan also shared his experience of becoming a brand ambassador in China.
Counting Lin Dan’s professional sports path, in addition to outstanding talents, the spirit of perseverance to strive for perfection and excellence is the key to his repeated success. This is also in line with Montblanc’s legendary classics and unremittingly carved new heights of the brand’s core values. , Become the perfect candidate to interpret the Montblanc brand spirit. At the scene, Lin Dan and the media friends enthusiastically interacted. Afterwards, all of the friends started the Montblanc tour together.
At the exhibition site, you can feel the heritage of the brand up close.
In this exhibition, Montblanc’s century-old splendid craftsmanship and the whole series of boutiques are carefully presented in the atmosphere of a European master workshop, covering a variety of limited writing instruments, high-end complex watches and timepieces, and boutique leather goods. In addition, for the first time, Montblanc invited the brand’s German pen factory masters, Swiss watchmakers and Italian leather masters to come to China to fully showcase the brand’s proud century-old heritage.
Montblanc Meisterstück Heritage Moon Phase Watch
Since its introduction, Montblanc Meisterstück Masterclass series has been a masterpiece of strict quality materials, outstanding performance, superb aesthetics and extraordinary craftsmanship. After 90 years of refinement, it has become the benchmark for the brand’s perfect quality and ultimate craftsmanship. . Its unique and classic design has become the source of inspiration for other product series. Its constant challenge to the peak of the class spirit is more deeply rooted in the brand’s core, and it has transformed into one legend after another.
The Meisterstück watch series inherits the legendary glory of this series for 90 years, adhering to the brand’s ‘Taipei spirit’, the perfect pursuit of perfection and the highest standards. With Swiss traditional watchmaking standards and classic elegant design, it has become the best companion for men’s wrist. .
Montblanc Meisterstück Collection
Montblanc Bohème Automatic Calendar
The new Boheme series is designed specifically for women, with a unique style and elegant design that continues the traditional craftsmanship to create a gorgeous chapter of modern wrist style. The devotion and attention to detail make it not only have the connotation of Swiss fine watchmaking, but also vividly depict the personality charm of contemporary women with elegance and confidence.
Montblanc TimeWalker DLC Chronograph
The high-end watchmaking exhibition area showcased a number of high-end and complex watches from Montblanc Villeret’s independent manufacturing workshops. Classic design aesthetics combined with original performance released the brand appeal of “share the passion of high-end watchmaking”, making Montblanc an outstanding white star. Shine in the field of precision watchmaking.
Montblanc’s unremitting enthusiasm and perfection for its leather products are displayed everywhere in the leather goods boutique exhibition area. There are also a variety of leather displays that combine traditional craftsmanship and modern technology, for visitors to experience the extraordinary delicate touch and unique features that can be brought.
Montblanc fountain pen
In addition, the exhibition area also displays a number of new top-level limited series writing instruments, such as Montblanc Rita Hiawas Limited Edition 46 writing tools and Confucius Limited Edition writing tools, etc. Once on display, it has become the object of competition among connoisseurs and collectors.
In this exhibition, Montblanc specially invited the craftsmen of the independent production workshop to demonstrate the magical process of top-quality treasures from raw materials. Visitors can enjoy the magical craftsmanship of the masters in close proximity, and experience the Montblanc products in various fields together. Exquisite workmanship and extreme details.
The giant pen-maker from the German factory will polish the nib on-site to reveal the creation process of the secretary writing tool.
Lin Dan invited friends to enjoy Montblanc treasures at the scene
Finally, the important guests of the brand and Lin Dan picked up champagne together to celebrate this special moment. I hope Montblanc will continue to be brilliant and continue to create miracles. We look forward to showing the world the magnificent and dazzling European traditional craftsmanship and aesthetic treasures with a whole line of boutiques, and outline ‘The spirit of Taipan’ has a long-lasting contemporary look.
In summary: Montblanc is an international top luxury brand with its own persistence and attitude, not exaggerated, not following the trend, after hundreds of years of hardening and excellent craftsmanship. Montblanc’s iconic hexagonal white star symbol, which symbolizes Mont Blanc, the highest mountain in Europe, means that Montblanc continues to explore and carve out a new level of brand value. (Picture / text watch home Li Shuai)
Montblanc’s ‘To Praise the Master Class, Interpret the Classics’ China Tour Exhibition Beijing Station will run from December 2nd, 2014 to December 7th, 2014 from 10 am to 10 pm Floor atrium.