Jaeger-LeCoultre, a Swiss fine watchmaking brand, officially launched the Proto Zero Charity Program in November 2011, bringing Jaeger-LeCoultre’s ‘Proto Zero’ watches-the first of each watch model of the brand. The work is exclusively sold in a Hong Kong 1881 specialty store, and 10% of the list price is donated to the Nursery Fund to support the charity work of the association to protect children and young people under 18 from sexual assault. In the past two years, the Proto Zero charity program has received the full support of Jaeger-LeCoultre supporters and watch enthusiasts. The funds donated through this project have been used to support the development of the ‘Miao Miao Education Touring Car’.
Jaeger-LeCoultre and Gu Tianle team up to shoot a promotional video for the Proto Zero charity project.
This year, Jaeger-LeCoultre is very honored to invite the famous Hong Kong actor Mr. Gu Tianle, together with star creative director Alvin Goh and Singapore famous photographer ND Chow, to participate in the filming of the Proto Zero project. Mr. Gu Tianle and the Miao Miao Fund have cooperated many times to spare no effort in promoting the protection of children. Mr. Gu Tianle also fully supported this shooting project with Jaeger-LeCoultre.
Since 2008, Mr. Gu Tianle has actively participated in and supported various charitable activities, and established the ‘Gu Tianle Charity Fund’, which is dedicated to helping children and the elderly in Hong Kong and the Mainland, and making a lot of contributions to the next generation and to the society. He is convinced that children are the backbone of society’s future and must therefore be protected from innocent shame and physical and mental torture.
The word ‘Zero’ represents both the ‘zero’ limited prototype watch and the vision of ‘zero’ sexual assault on children and adolescents. Understanding the cause of happiness is also the purpose of doing good. Gu Tianle hopes that in the festival celebrated in Putian, through this cooperation, we sincerely invite you to work with Jaeger-LeCoultre to support the Seedling Fund.