Classic Legend Rolex Cosmograph Daytona Loves Speed ​​shanghai Exhibition

As a global partner and official timekeeper of the Formula 1 ™, Rolex has to mention a series of Rolex originating from racing. It is the Rolex Oyster Perpetual which was born in 1963. Cosmograph Daytona watch, Rolex Oyster Perpetual Cosmograph Daytona watch has more than 50 years of history, in order to let everyone understand its legendary development process, Rolex From January 12th, a ‘Praise of Time and Speed’ Rolex presented the ‘Cosmograph Daytona Loves Speed’ exhibition. The exhibition address is set in ‘Rolex World’ in Shanghai. Watch fans who continue to explore the legendary experience of Rolex Daytona products can go to the exhibition site to visit. Today, please follow our watch home to learn about this exhibition with a strong historical color.

 The specific address of this exhibition is located in the “Rolex World” in Jardine House, 27 Bund, Shanghai. The “Rolex World” is a comprehensive exhibition hall on the history of Rolex brand and watchmaking. Here, this exhibition is held in such a glorious exhibition hall.

 The exhibition hall has been newly renovated. At that time, professional interpreters will lead us to experience the 50-year history of the legendary Rolex Oyster Perpetual Cosmograph Daytona watch.
Origin of the Rolex Daytona Collection

 First of all, we have to introduce the origins of the Daytona series. Daytona, Florida, USA, has a famous long beach and has been the legendary capital of land speed records since 1903. The first Daytona Continental was held in 1962. Just one year later, Rolex launched the Cosmograph Daytona watch, which was born at the same time as the event, and the two have been with each other since Go along.
The first Daytona came out in 1963

The watch in the picture is a new generation of chronograph watches specially launched by Rolex for racers in 1963. At that time, it was named the Cosmograph. Because of its novel technology and design, it was well received after it was launched. Attention, it can be said that it is the first product of the Rolex Daytona series. Later, the Daytona series has continuously evolved from being called a cosmograph watch at the beginning of the launch to being later named ‘Oyster’ (Oyster) ), ‘Perpetual’
‘The Cosmograph’, ‘Daytona’ and ‘Superlative Chronometer Officially Certified’, etc., have recorded the development of this legendary watch.

The Rolex Daytona series evolved with the times. After the first model was launched in 1963, a new product was launched in 1965. This Daytona is called the Paul Newman surface cosmograph. The Daytona watch, because at that time the well-known American film star and racer ‘Paul Newman’ often wore this Daytona watch and was widely circulated. Therefore, the new version also has some technical and design. Upgrade to replace the original pumping button with a screw-in timing button. The screw-in button is a finishing touch to the Oyster case concept, protecting the button from accidental pressing. In order to show the enhanced waterproof performance, ‘Oyster’ is engraved before the ‘Cosmograph’ on the surface. The outer ring of the speedometer is coated with black Plexiglas Plexiglas, while the white scale makes the reading clearer, which is another new feature of the watch.

Year of the Great Transformation 1988

In 1988, the brand chose a commercially available self-winding chronograph movement of superior quality and significantly modified it to meet Rolex’s requirements:
Replace more than half of the parts with those designed for Rolex Daytona movements. The 4030 movement was born. In 1988, the appearance of the watch was redesigned, which laid the foundation of today’s noble and elegant style for the Cosmograph Daytona watch.
The diameter of the Oyster case has been increased from 36 mm to 40 mm, and a shoulder protector has been added to protect the crown. Wider metal speed measurement
Outer circle, printed with 400 progressive scale units. In addition, the hands, hour markers and chronograph of the watch are all face to face
New and modern surface still retains unique style and classic red ‘Daytona’

Rolex launched the reinterpreted Cosmograph Daytona in 2000, which not only inherited the craze of the first cosmograph watch in history, but also led the future of chronograph watches.

Daytona Cosmograph 2004

In 2013, in order to celebrate the 50th anniversary of the Daytona watch, the first platinum oyster watch in the professional series was designed, with an ice-blue surface to match the rare metal-platinum 950. This surface color is unique to Rolex platinum watches. The Cerachrom ring on the watch is independently developed by Rolex, durable and exquisite.

Summary: The Rolex Daytona series has a long history of 50 years. It is not enough to appreciate its legendary style only by editing articles. The 50-year development of the Rolex Daytona series consists of the original 36 mm diameter, pump-type timing button. The small dial at 60 o’clock at nine o’clock, etc. has been changed to the current diameter of 40 millimeters. The small dial at 6 o’clock and 60 seconds at 6 o’clock and the more convenient speed dial can be seen. It is more modern. The design that we ca n’t see is 50 years of technological precipitation. For 50 years, Rolex has continuously demanded and innovated the Daytona series. The upgrade of the movement and the upgrade of the watchmaking materials. Each small upgrade is only for you. With a better watch, if you are interested in learning more about Rolex Daytona products, please pay attention to the following information.

Exhibition address: “Rolex World • World”
   1F, No.27 Zhongshan East First Road, Huangpu District, Shanghai
Exhibition Date: April 12, 2014 to May 7
Opening hours: 10:00 – 20:00 Monday to Sunday
Reservation and Enquiry Tel: 021-33300091