Swatch Swatch announced the cooperation with international singer Mika to celebrate the 30th anniversary of the brand. Like the Swatch brand, it will also celebrate Mika’s 30th birthday.
In the video of Mika’s latest song ‘Popular Song’, you can see Mika wearing a Swatch Touch Blue watch. In addition, the new Swatch Scuba Libre TV commercials feature Mika’s Underwater song.
Speaking of his collaboration with Swiss brand Swatch, Mika said: ‘Swatch is a representative brand, and I have always appreciated the creativity of others-from their classic and pure designs to exciting artists. Cooperation with Novelty. This is a design brand that can reflect every aspect and at the same time be consistent with its unique design principles. I grew up with Swatch and became a brand fan for many years. On behalf of one of the 30 members of the brand. I am looking forward to what will happen in the next 30 years. ‘