Passionate, creative and exceptionally talented: the purpose of a long-term partnership between Zenith and Land Rover. Although the names are different, they are legends, and their destinies are intertwined. In 1969, Zenith introduced the legendary El Primero chronograph. In the same year, British automaker Land Rover launched its first luxury off-road vehicle prototype: the iconic Range Rover model, which hit the market in 1970. Both adhering to original design, pioneering spirit and courage to explore new realms, both have won legendary status. Half a century later, the El Primero Range Rover special watch was launched, revealing the extraordinary long-term cooperation between the two creative pioneers.
Created yesterday, it has become a model today. ElPrimero and Range Rover series are the trademarked titles, laying the cornerstones of their respective fields. Admired by everyone, with luxurious style, always enterprising and courageous in pioneering. Watchmaker Zenith and the world leader in luxury sport utility vehicles, Land Rover, a model of innovation and superior technology, are about to open a partnership to commemorate the legendary work that has left an indelible mark on watchmaking and automotive history . Zenith is about to launch the first ElPrimero Range Rover Special Edition watch, kicking off the cooperation. The watch has a unique style, whether it is walking on the streets of domestic cities or riding on rugged roads, it is as shiny as wearing it.
Zenith President and CEO Aldo Magada: ‘The collaboration between the two brands is a strong one. Zenith and Range Rover are pioneers in their respective industries and both create unique and innovative products. Both brands showcase pure luxury with classic designs. Zenith’s team is very excited to start a long-term relationship with the brilliant and like-minded brand Range Rover. ‘
Richard Orlinski, the world’s number one French artist and classic living sculptor in 2015, appeared as a star guest at the Paris partnership conference on September 29. During the banquet, he improvised and created a unique piece of art that surprised four. He blends Zenith and Land Rover concepts in an amazing way, embodying a completely different style.
Breathing together, sharing fate
It has been imitated and never surpassed. Zenith and Land Rover came first. In 1969, the two companies launched a landmark work that everyone saw, and since then, their fate has been intertwined. That year, the Swiss manufacturer Zenith introduced the famous El Primero chronograph movement-the world’s most accurate movement; British car manufacturer Land Rover released the first luxury four-wheel drive iconic Range Rover. Three years later, the two trailblazers met. At the time, explorer Colonel John Blashford-Snell was driving an early Range Rover, wearing an El Primero star-speed chronograph, and crossing Darién Gap-Colombia A desolate marshland and virgin forest area on the border with Panama. During this trans-America adventure, both products demonstrated extreme maneuverability, outstanding durability and extraordinary all-terrain capabilities.
From this epic collective adventure, nearly 50 years of innovation and careful fine-tuning have made the original idea-once simple, sturdy and clever-become a timeless classic without losing its authenticity.
The world’s first luxury sports utility vehicle
Land Rover was founded by Rover Motors and was acquired by Tata Motors in 2008. It is a British car manufacturer specializing in sports utility vehicles and all-terrain vehicles. This car pioneer was first known for its four-wheel drive expertise and has been producing rugged cars that can operate in the harshest environments since 1948. In 1969, the British brand produced an all-terrain vehicle of a new descent that changed the course of history: a luxury and powerful Range Rover. Equipped with a constant-time four-wheel drive system, a coil spring and a 3.5-liter V8 petrol engine, the model is the world’s first luxury four-wheel drive vehicle, providing unparalleled road and off-road performance. In addition, the practical design of the model quickly won widespread praise.
Iconic silhouette, charisma, advanced technology and outstanding performance: In addition to the same year of birth (1969), the legendary El Primero and Range Rover share many other key features. Manufacturer Zenith is about to announce a special El Primero Range Rover watch to celebrate the cooperation between the two parties. The brushed grey dial is engraved with the ‘Zenith Range Rover’ inscription in honor of the first luxury SUV. Hands and hour markers are rhodium-plated. The El Primero Range Rover Special Chronograph features a streamlined design, clever curves, and unparalleled beats that beat the dynamic rhythm of the legendary movement.
Its high-frequency mechanism pays tribute to the Range Rover chassis with an aluminum ‘table body’-a 42 mm diameter matte black ceramic case. The watch is water-resistant to 100 meters, with a curved sapphire crystal on the top, a large steel crown and black round buttons. The sapphire case back comes with ‘El Primero Range Rover / Special Edition’ engraved text, and the personalized automatic rotor with the Zenith and Land Rover logo is at a glance.
‘In my opinion, Zenith El Primero is one of the most unique watch designs of all time. Therefore, its iconic design must be respected. The watch must clearly retain the design of El Primero and also imply the Range Rover gene. ‘Said Range Rover Chief Design Officer Gerry McGovern. ‘We chose the minimalist nature of the modern Range Rover interior. Zenith’s team incorporated it into the watch dial and kept it simple and natural. At the same time, the matte finish exhibits low-key, precise and durable characteristics-just like the Range Rover, it’s A glance at it, ‘McGavin added.
The Range Rover Special Watch is equipped with an El Primero 400B automatic speed. This El Primero star-speed ‘engine’ vibrates at 36,000 times per hour, with an accuracy of 1 / 10th of a second, and with an integrated column wheel structure, it is indeed a qualified descendant of Zenith’s 1969 high-precision mass-production chronograph movement. The movement includes 282 components that drive the central hour and minute hands, with a countdown and speed measurement function, and can provide more than 50 hours of power reserve.
Whether accompanied by a brave explorer or an elegant gentleman, the El Primero Range Rover special watch exudes a unique charm, with a rubber strap wrapped in ivory perforated calfskin or blue perforated calfskin. Extraordinary and fastened with a triple-folding clasp in DLC-treated titanium.
Glamour watch, legendary hand in hand.
El Primero 400 B self-winding movement, 13 ¼ minutes; (diameter: 30 mm), thickness 6.6 mm, number of components 326, number of gems 31, vibration frequency 36,000 times / hour (5 Hz), power reserve of at least 50 hour
Chronograph:-Central chronograph hand-30-minute chronograph circle at 3 o’clock, date display at 6 o’clock, central hour and minute display, small second hand at 9 o’clock, speed scale mark
Material: Ceramic aluminum, diameter 42 mm, thickness 12.75 mm, crystal glass curved double-sided anti-glare sapphire crystal, transparent sapphire crystal on the back, waterproof depth 10 ATM (100 meters)
Rhodium plated, faceted, SuperLuminova SLN C1
Rhodium-plated, faceted, covered with SuperLuminova SLN C1
Black PVD Coated Titanium Tri-Fold Clasp